Decision ownership
Set the growth question
Define what performance must prove and which trade-offs the team will not reopen each week.
Careers · Growth
Performance Strategy Lead
Connect campaign, channel and measurement choices to one growth system that the organization can run.
Ho Chi Minh City · Full-time · Reports to Growth Lead · Closing 31 August 2026
Why the Role Exists
The capability this role helps build.
The reason the role is open, not a generic job advert.
IICS needs a growth lead who can turn performance activity into a coherent system — so spend, content and conversion work support one strategic choice rather than competing channel plans.
Contribution and Outcomes
What success looks like.
Decision ownership, client contribution and team contribution.
Client contribution
Build the measurement logic
Connect KPIs, channel roles and evidence so reporting explains progress, not only delivery.
Team contribution
Keep activation coherent
Help creative, media and product teams work from the same growth thesis.
Responsibilities
Recurring work connected to outcomes.
The numbered steps are generated from the role, not typed as 01 / 02 in the CMS.
IICS / STEP 01
Diagnose
Review funnel, channel mix, evidence quality and where growth is currently leaking.
RoleIICS / STEP 02
Frame
Separate requested media output from the decision the organization actually needs.
RoleIICS / STEP 03
Choose
Set channel roles, KPI hierarchy and the bets the team will protect.
RoleIICS / STEP 04
Build
Turn the thesis into briefs, dashboards and working rhythms teams can use.
RoleIICS / STEP 05
Learn
Use results to improve the next cycle without rewriting the strategy each time.
RoleWhat Good Fit Looks Like
Required and useful criteria, kept separate.
Required is the bar. Useful is not a disguised extra list of must-haves.
Required
- Performance strategy experience
- Clear commercial reasoning
- Ability to connect channels to one thesis
- Comfortable briefing creative and media teams
Useful
- Brand and performance working together
- Regional campaign systems
- Experience with AI-assisted insight or reporting
Application Process
What to submit and what happens next.
The same process for every role unless hiring later marks a role as closed.
IICS / STEP 01
Application
CV, short note and optional portfolio.
SubmitIICS / STEP 02
Initial review
Role fit and evidence review.
ReviewIICS / STEP 03
Interviews
Strategic discussion and practical work sample if required.
MeetIICS / STEP 04
Decision
Final communication and next steps.
DecideApply for this Role
Dedicated recruitment form, with this role attached.
Upload a PDF CV and a short note. The role is stored with the submission.
Careers
Apply for Performance Strategy Lead
Recruitment submissions are used only to assess this application. Retention follows IICS hiring practice.