Decision ownership
Frame complex challenges
Turn ambiguity into strategic questions and decision criteria.
Careers · Strategy
Senior Brand Strategist
Help clarify complex brand questions and turn strategic direction into systems that clients and teams can use.
Ho Chi Minh City · Full-time · Reports to Strategy Lead · Closing 31 August 2026
Why the Role Exists
The capability this role helps build.
The reason the role is open, not a generic job advert.
IICS needs a senior strategist who can see the system behind a visible brand brief, frame the real decision and help build direction that becomes usable across communication, organization and growth.
Contribution and Outcomes
What success looks like.
Decision ownership, client contribution and team contribution.
Client contribution
Shape direction
Lead research synthesis, positioning, narrative and strategic architecture.
Team contribution
Make thinking usable
Help others apply the direction through clear systems and feedback.
Responsibilities
Recurring work connected to outcomes.
The numbered steps are generated from the role, not typed as 01 / 02 in the CMS.
IICS / STEP 01
Diagnose
Review business, audience, market and brand context.
RoleIICS / STEP 02
Frame
Define the real decision and strategic tension.
RoleIICS / STEP 03
Choose
Develop positioning, value proposition and narrative choices.
RoleIICS / STEP 04
Build
Translate direction into systems, frameworks and tools.
RoleIICS / STEP 05
Collaborate
Work across creative, technology, growth and client teams.
RoleWhat Good Fit Looks Like
Required and useful criteria, kept separate.
Required is the bar. Useful is not a disguised extra list of must-haves.
Required
- Strong strategic reasoning
- Clear writing
- Client leadership
- Ability to turn ambiguity into structured decisions
Useful
- Experience with AI-enabled research
- Brand systems
- Regional work
- Multidisciplinary transformation
Application Process
What to submit and what happens next.
The same process for every role unless hiring later marks a role as closed.
IICS / STEP 01
Application
CV, short note and optional portfolio.
SubmitIICS / STEP 02
Initial review
Role fit and evidence review.
ReviewIICS / STEP 03
Interviews
Strategic discussion and practical work sample if required.
MeetIICS / STEP 04
Decision
Final communication and next steps.
DecideApply for this Role
Dedicated recruitment form, with this role attached.
Upload a PDF CV and a short note. The role is stored with the submission.
Careers
Apply for Senior Brand Strategist
Recruitment submissions are used only to assess this application. Retention follows IICS hiring practice.